Apple has used $ 4,500,000 for acquisition of the Swedish Xcerion company’s iCloud.com domain name. This is Apple’s upcoming iTunes-based cloud service further evidence. $ 4,500,000 to purchase domain names, called generous, the domestic top-level domain is far from the price. From the interpretation of media, that Apple should layout ”cloud music ” - the user can access the music stored on a remote server. Speculation is based, “Apple has signed a service agreement may contain cloud with Warner Music which is the third-largest record company. ”
Apple took high price to buy iCloud domain name, not to solve the so-called “cloud music”, but for the ”cloud content” and “cloud applications. ” Apple and Warner signed the cloud services, the cooperation may be video content, but not limited to music. The reason is that:
1. iTune sync experience is bad.
iPad and iPhone sales figures are very impressive, tens of millions. This based on Apple’s product innovation, excellent user experience. But iPad and iPhone sync with the computer through the iTune experience makes criticism: in sync on different computers, the information often loss. So Apple is an urgent need for a “cloud services ” manage content. the contents of the list of authorized users on the remote server, users on different computers without worrying about data loss.
Online music set is not the main function of iPad, iPhone, online music is so popular nowadays, has become the standard of smart phone, listen to music online through the network is not difficult to achieve, Apple do not have to deployment of the “cloud services for the online music single.
3. iCloud prepare for the iTune, but the goal is more likely for the next generation of iPad3, the “blu-ray movie ” and “high definition e-book. ”
iPad2 Although thin, but the resolution remains at the level of last generation, for iPad3, most likely to achieve a similar span iPhone4 increase screen resolution – from 1024 * 768 to 2048 * 1536, which will become the first iPad3 Portable Blu-ray HD-class equipment and books library. The deployment of these elements need to download large volumes of data centers, and even cloud services.
4. Apple has been in cooperation with film companies.
In March, Apple has talked with film and television program production companies to allow iTunes users to store content on the company server with the consultations. Apple’s iTunes music store began selling Disney’s TV show in 2006.
In fact, Jobs acquired Pixar from Lucas’s Industrial Light and Magic in 1986, and later released, including “Toy Story” series, “Finding Nemo” and the dozen grossing animated films. January 2006, Pixar is acquired by Disney became its wholly owned subsidiary.
Therefore, we analyzed, iCloud not just for the “cloud music”, but targeting the “Blu-ray video, high definition e-book”, The more promising of the “cloud content”, we believe Apple will cooperate with more film distribution companies and publishers, advance deployment of HD resources. In addition, we can look forward to using iCloud for files backed up with smart synchronization, greatly enhance the iTune sync experience.
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