Since Apple released iPad, it has achieved great success in tablets market. Though android is a big rival to iPad, and there are many dual core, high configuration android tablets, but, due to experience, software, system etc, not yet constitute a substantive challenge to the iPad. As the Overlord of PC system, Microsoft will not stand idly, with the continuous optimized Windows Phone platform and low price strategy, Microsoft plan to be new challenger to iPad.
Except the battery life has been greatly extended, the reason why Microsoft created Windows RT system for tablets based on ARM is, the chip is much cheaper than intel.
Now, according to inside information, the price of windows 8 low-end tablets which equipped with ARM processor, won’t be over $300. The tablets with intel processor will be priced at $300-$1000. Microsoft has HP, Dell, Lenovo, Acer, Asus, and Toshiba as manufacturers, among them, Lenovo and Acer focus on the broad market in Asia to build $300 Windows tablets.
The lower price and pre-installed Office software is really attractive. Face the great challenge from windows 8 device and google android, for apple’s portable devices in 2013, it’s indeed unprecedented.